In the case of Digital Marketing, few things are considered to be important such as the tools required by Digital Marketers. These are found in a large number and vary across from social media platforms like Facebook, Instagram to analytics tools like Google Analytics. From enabling marketers to create, test and measure the performance of their campaigns, Digital Marketing Tools help in making marketers launching and testing campaigns in an effective and successful way.
Here are the Top 5 Digital Marketing Tools which are preferred by Digital Marketers and which one should consider :
Social Media Platforms
An essential part of a marketing strategy, Social Media Platforms such as Facebook, Instagram, Snapchat, Tik Tok are a boon for marketers as they help in engaging with audiences and generates buzz about their brand. Besides their standard features, these platforms also provide features that are exclusive to marketing. One such example is Facebook Ads Manager that helps marketers to run their ads and manage their ad’s performance. Apart from this, there are social media management tools such as Buffer and Hootsuite that integrate with these platforms, helping in easy scheduling of posts and measuring engagement.
Design is an integral part of Digital Marketing as ads, social media posts and blog posts require design to be a part of their creative. As Digital Marketing is a vast field, executing it successfully wouldn’t be possible without the use of design tools such as Canva and Adobe Photoshop that helps in creating dynamic images for a design.
Analytics Tools are the backbone on which Digital Marketers rely on. Be it tracking the statistics for web traffic of a particular site using Google Analytics or using Social Media Analytics Tools such as Facebook Insights and Twitter Analytics that provides metrics for engagement and helps in optimization of campaigns, Analytics Tools are found in abundance. There are also tools that measure the statistics on the backend of a site such as Periscope that help in tracking user data, site searches and conversion metrics.
Content Marketing Tools
For Marketers whose main focus lies in content marketing, tools such as CoSchedule and Hubspot are quite helpful. These tools help in identifying content opportunities through which relevant blogs and social media posts can be created that will help in connecting with the target audience. Tools like Buffer can determine what is trending on social media and will also help in grabbing attention for specific stories.
Email Marketing Tools
Email Marketing Tools help Digital Marketers create email campaigns that help the brand connect more and more with their users through their amplified content. There are many Email Marketing Tools, but the most commonly used are MailChimp and Iterable that helps in building email lists and automate email campaigns. Apart from this, these tools also provide analytics for every email campaign that make optimization quick and easy.
Digital Marketing requires you to have a mix of passion, strategy and be media-savvy. The School of Learning does just that by teaching you these Digital Marketing tools that are at your disposal and maximises the impact of various campaigns.